The abbreviation SEO comes up frequently in marketing. It stands for Search Engine Optimisation.
SEO is how websites are adapted to be able to rank well in search engines.
Through extensive changes in search engine algorithms over the years, SEO has become more and more challenging. SEO agencies have to adapt quickly to changes in the SEO scene.
SEO applies specifically to digital marketing or online marketing. Websites need to be optimised to rank well organically and outrank competitors.
SEO agencies use techniques including on-page SEO and off-page SEO to better increase the chances of a website appearing on Google page one. Therefore, outranking competitors.
SEO can be done by anyone, to a certain extent. Although, much research and training will be needed to progress a website above fierce competition.
See this related article: What is SEO?